MarketingProfs Today

Thursday, October 26, 2023

📋 Table of Contents

1. The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

2. Dial Up Your Event Engagement sponsored guide

3. Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content

4. How to Make Paid Social Work for B2B SaaS sponsored webinar

5. The State of AI and Automation in Marketing Operations

6. Don't Be Another Mass-Produced Barbie MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
article
The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation. »
Dial Up Your Event Engagement
sponsored guide
Dial Up Your Event Engagement
Events—digital, in-person, or hybrid—are the most efficient way to engage your audience. They create personalized brand experiences, generate more demand, and deepen customer relationships. In this free e-book, discover how to improve engagement and make your next event the best yet. »
Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content
podcast
Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm. Read more and listen in. »
How to Make Paid Social Work for B2B SaaS
sponsored webinar
How to Make Paid Social Work for B2B SaaS
B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising from an expense to a revenue generator. »
The State of AI and Automation in Marketing Operations
infographic
The State of AI and Automation in Marketing Operations
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees. Check out the infographic. »
Don't Be Another Mass-Produced Barbie
MarketingProfs PRO member offer
Ann Handley opened B2B Forum by encouraging us to embrace the Weird Barbie inside all of us,. Because in a busy world full of marketing copycats, your uniqueness is a great way to stand out. If you didn't catch Ann's remarks—or if you want another dose of inspiration—you can watch it on-demand until Dec 15.
Come say hi, Barbie!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show »
How to Create a Content Marketing Strategy for a Niche Audience »
Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast] »
Three Ways to Embrace Deep Personalization in Content Marketing »
The Top Generative AI Tools for B2B Marketers [Infographic] »
How to Build a Great Marketing Team in 2023 | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
Grammarly Defies AI Hype With Significant Business Impact, Deepens AI Support for Enterprises Business Wire
DrivenIQ Unveils Revolutionary B2B2C First-Party Data for 360-Degree Unified Audience-to-Business Insights MarTech Series
Tendo Communications Acquires PointOne Digital to Expand Content Experience Services Yahoo Finance
Sinch Expands Mailgun Product Suite With Mailgun Optimize and Mailgun Validate to Transform Email Deliverability MarTech Series
Preczn Rakes In $6.8M to Revolutionize SaaS Platforms With Operational Fintech Features Fintech Global
LivePerson Honored in Inc.'s 2023 Power Partner Awards for B2B Excellence PR Newswire
Upcoming Events
OCT
26
How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting
NOV
2
The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto
NOV
8
Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent
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