Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with your marketing platform—built for search & AI:
|
|
|
Today's dose of marketing know-how | Wednesday, October 29, 2025
|
👋 Hello, Marketer!
|
|
Today is National Cat Day! I love absolutely all animals, but speaking as a current cat mom, I have to say these aloof little balls of attitude and random zoomies keep me going day in and day out. So, happy day to all cat parents out there! It's a great day to gift your kitty a new toy they probably won't play with.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
From Services to SaaS: The Secret to Agency Profitability?
Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how.
Read more ➔
|
|
COMMUNITY | TESTIMONIAL
"Hearing [Phoenix Harvey] describe how to use AI for persona helped me to be able to articulate it to my stakeholders. It was organized, and she didn't use jargon. Great job."
—Marketing Writing Bootcamp: AI Edition attendee
|
|
|
|
SPONSORED
|
|
Free Website Analytics, Technical Audit, and SEO Metrics for Your Website
Ahrefs AWT gives you free access to analyze your website's traffic, run a full SEO audit of your website, and see your website's organic search traffic & backlink profile.
Try it now ➔
|
|
|
RESEARCH
|
|
How AI Is Being Used for Workplace Emails
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
Check out the study findings ➔
|
|
|
SPONSORED WEBINAR
|
|
Too Much Work, Not Enough Flow? Let AI Fix That!
Do more with less? If only it were that simple. We're pressed to create more content, even faster. And for many of us, AI is just one more thing to do. The result: burnout. Discover a framework to beat burnout and get work done by combining AI efficiencies and human creativity.
Register now ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
How to Find (and Keep) Customers of a Subscription Product
A detailed discussion on acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Instantly Memorable
Stories are memorable—and they can cement your brand in a prospect's head. But if you struggle to come up with a B2B story on the spot, spend 7 minutes to get Ekaterina Walter's "6P Framework." It's all in Lesson 15 of B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available immediately to PRO members.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Ensure Your Brand's Visibility in the Age of AI Search
As search evolves, marketers face a new challenge: staying visible across both traditional and AI-driven discovery platforms. Ahrefs offers the tools to meet that challenge head-on. You can start for free with Ahrefs Webmaster Tools to monitor site health, improve performance, and uncover valuable SEO insights. Then explore Brand Radar—a solution designed to help you dominate AI search by tracking your brand’s mentions, sentiment, and visibility. Together, they provide an essential foundation for marketers to succeed in the AI Search era.
|
|
Upcoming Events
|
OCT
29
|
|
Session 4 of Marketing Writing Bootcamp: AI Edition
|
| |
|
OCT
30
|
|
45 minutes | sponsored by Wrike
|
| |
|
NOV
6
|
|
45 minutes | sponsored by StackAdapt
|
| |
|
NOV
13
|
|
45 minutes | sponsored by Wrike
|
| |
|
NOV
17-19
|
|
The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|