Today's dose of marketing know-how.
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Together with the platform for human + AI collaboration:
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Today's dose of marketing know-how | Friday, October 3, 2025
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👋 Hello, Marketer!
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Happy first Friday of October! I'll try not to be completely unbearable about all things fall/spooky/pumpkins this month. Key word being try. But if you're already looking forward to Thanksgiving vibes, make sure you get your ticket to B2B Forum (on sale through Sunday)... because we're doing a full-on Friendsgiving party!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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ChatGPT: What Have We Learned From AI's Breakout Year?
The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I love [PRO] because it's not only helping me with my corporate career, where its part of my annual goals and helps me strengthen my skills, but I also want to take this information and use it in my family's side business, which is a much smaller scale and where I'm the decision-maker and I'm not guided by a CMO or leadership."
—MarketingProfs PRO Attendee, Measuring What Matters series
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SPONSORED WEBINAR
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Here's Your Chance to See Human + AI Collaboration in Action
Are you and your team ready for the agentic era? Learn why AI agents fail and how to build the right foundation for success, and see live demos of Asana's AI Teammates + AI Studio transforming real workflows. Join this Asana webinar to see AI agents in action.
Save your spot here ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 3, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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MARKETINGPROFS VIRTUAL EVENT
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Email Marketing Friday Forum
What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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ChatGPT: Marketing Dream or Marketing Disaster
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Do Buyers Dig Your Vibe?
Even B2B buyers spend time on social media. And they're checking out your brand to see how you vibe. Start a conversation and enchant your audience with Building Brand Trust Through Social Media. This four-part workshop will give you the keys to creating on-brand content that B2B buyers love. Included with PRO your membership.
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PROFS PICK—SPONSORED
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Turn AI chaos into wins: Real-world ways to cut wasted effort and deliver results
AI agents are everywhere now, but most fail to deliver real results. In fact, when given basic work tasks, agents fail 70% of the time. The reason? They operate in silos, creating duplication, confusion, and wasted effort. The solution is a stronger foundation: one that enables seamless collaboration between humans and AI at scale. Sign up for this webinar to discover the top reasons AI agents fail and ways Asana can prepare your org for the agentic era with the right foundation. And to cap it off, you'll see a live demo of Asana's AI Teammates and AI Studio in action across real-world workflows. Sign up for the webinar here.
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Upcoming Events
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OCT
8
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%%DC::EvCal::MWB Keynote%%
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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