Today's dose of marketing know-how.
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Together with:
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Today's dose of marketing know-how | Wednesday, November 12, 2025
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👋 Hello, Marketer!
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One week from today, I'll be teaching yoga at B2B Forum to a handful of you who are brave enough to leave the comfort of your bed for an early morning yoga session. And even though I'm by no means a morning person on a normal day, I absolutely cannot wait to flow with you MarketingProfs yogis!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I was exhausted at the end of each day but for good reason. I was learning SO much that my braincells were simply gone by then. I couldn't absorb everything fast enough. Fantastic experience."
—B2B Forum attendee. This year's B2B Forum starts Monday!
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SPONSORED REPORT
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Stack Complexity to Marketing Clarity: Get Your 2026 Martech Road Map
Explore the tools and tech your marketing team needs to master, from AI trends to data best practices. Learn how to become an agent of change in an AI-driven world.
Download the report ➔
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RESEARCH
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The AI, Device, and Media Habits of Gen Alpha Teens in the US
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.
Check out the study findings ➔
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SPONSORED WEBINAR
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Playbook: Streamlining Creative Workflows From Concept to Final Delivery
Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook to keep your own teams in sync and on task.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Turn Live Video Into a Content-Repurposing Machine
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Don't Invent Ideas. Find 'em!
Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and marketing automation (and impressing your higher-ups), there's no end to the demand for new content. Discover how to find original ideas in Using Research for Content and Thought Leadership, a 2.5-hour Master Class for PRO members.
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PROFS PICK—SPONSORED
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The Shifts Reshaping Martech: Emerging Trends in an AI-Driven World
Marketers need to know how martech is shifting to become agents of change in an AI-driven world. Snowflake's Modern Marketing Data Stack Report details what you need to know. The report explores the evolution of the martech ecosystem, from the beginning of end-to-end AI, to how data gravity is grounding the modern stack, to the death of the "build vs. buy" dilemma that's leading marketers to define their own architecture, and more. Get the insights you need to understand and act on emerging martech trends. Download your copy now.
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Upcoming Events
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NOV
12
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Marketing Writing Bootcamp: AI closing session with Robert Rose
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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