Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Thursday, November 20, 2025
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👋 Hello, Marketer!
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I'm traveling home from B2B Forum today. When you have pets, traveling home is always exciting. Knowing I get to go home to two cats who'll ignore me until they're good and ready to give me attention really is something special. Safe travels to all B2B Forum folks!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How Digital Twins Are Transforming B2B Marketing Product Launches
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.
Read more ➔
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COMMUNITY | QUOTE
"As a thinking tool [inversion] means approaching a situation from the opposite end of the natural starting point. Most of us tend to think one way about a problem: forward. Inversion allows us to flip the problem around and think backward…. Combining the ability to think forward and backward allows you to see reality from multiple angles."
—The Great Mental Models Volume 1, by Farnam Street Media Inc.
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SPONSORED WEBINAR
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10 Email Campaign Ideas That Boost Engagement and Inspire Customer Action
What can you learn from brands nailing their email strategy? Join Acoustic's webinar TODAY to explore 10 examples that show how smart creative and data-driven ideas turn messages into meaningful results.
Register now ➔
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INFOGRAPHIC
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The Most Appropriate and Inappropriate Emojis at Work
Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research.
See the infographic ➔
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SPONSORED GUIDE
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Practical Use Cases to Optimize CX and Drive Marketing Revenue
AI agents can revolutionize customer experience when seamlessly integrated. Snowflake's Agentic AI for CX guide explores business benefits of agentic AI, outlines best practices and critical considerations for implementation, and provides real-world use cases and success stories.
Download your copy now ➔
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PODCAST FROM THE ARCHIVES
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Customer Patience and 'Time to Win'
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Why You Need Micromaps
Customer journey maps help you craft content to move prospects closer to the sale. But what if they get stuck in the middle of their journey? Then you use micromaps, or templated answers to unique customer inquiries. Jeannie Walters shares her micromapping strategies for increasing customer engagement and sales in Session 3 of B2B Content as CX, a four-part Working Webinar series. Available now to PRO members.
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PROFS PICK—SPONSORED
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10 Real-World Email Success Stories to Energize Your Campaign Strategy
Explore 10 standout email campaigns from leading brands at this free virtual event TODAY with Acoustic. Join the session to learn from expert analysis and examples tailored to marketing challenges you're facing today. You'll see how marketers in these campaigns drove engagement and conversions by combining creative storytelling and data. And you'll get practical tips on subject lines, personalization, design, and timing to improve your email performance. You'll leave with new ideas to energize your email campaigns. Reserve your spot.
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Upcoming Events
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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