Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with the go-to-market professionals at
|
|
|
Today's dose of marketing know-how | Wednesday, November 5, 2025
|
👋 Hello, Marketer!
|
|
Remember, remember, the fifth of November. I know the history is complicated, to say the least, but I love a good Guy Fawkes reference. I'm a big fan of the V for Vendetta graphic novel and movie. In fact, Guy Fawkes was one of my best pumpkin carvings (I will eventually stop talking about spooky season).
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Implementing ABM? Why a Customer Advisory Board Should Be Step One
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results.
Read more ➔
|
|
COMMUNITY | POLL
Holidays are coming! And with them, the catalogs full of shiny new items to gift to others (or yourself). Do you browse the catalogs mailed to you?
Do you browse holiday shopping catalogs? (Take the poll on LinkedIn.)
- Yes, and I buy from them
- Yes, but I buy elsewhere
- No, they get tossed
- I don't get catalogs anymore
|
|
|
|
SPONSORED
|
|
How to Turn Data Into Pipeline-Ready Intelligence—and Drive Revenue
Successful teams don't just collect data, they activate go-to-market intelligence—high-quality B2B data fused with buying signals and AI-driven insights so you know whom to target, when to engage, what message to use. This guide lays out 7 steps for driving more leads, more opportunities, and more revenue—without adding headcount or budget.
Download the guide ➔
|
|
|
RESEARCH
|
|
How Will AI Impact Marketing and Ad Agency Headcount?
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.
Check out the study findings ➔
|
|
|
SPONSORED WEBINAR
|
|
How B2B Marketers Turn Event Moments Into Measurable Pipeline
Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern digital out-of-home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event.
Reserve your spot ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Cut Your LinkedIn Ad Budget!
LinkedIn's default ad settings are costing you money—and reach. Discover a more productive way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with PRO membership.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Break free from the GTM assembly line
For many B2B revenue teams, predictability became the goal—but it became the trap they fell into. That's because over-optimized playbooks and rigid funnels don't match the way buyers actually move now. ZoomInfo's Go-to-Market Intelligence Report explores why traditional GTM systems are faltering and how leading teams are instead using real-time signals and creative execution to drive meaningful engagement and results. Gain access to the real-world examples and insights in the Go-to-Market Intelligence Report to discover a new, signal-driven way to win. Download your copy now.
|
|
Upcoming Events
|
NOV
5
|
|
Session 5 of Marketing Writing Bootcamp: AI Edition
|
| |
|
NOV
6
|
|
45 minutes | sponsored by StackAdapt
|
| |
|
NOV
13
|
|
45 minutes | sponsored by Wrike
|
| |
|
NOV
17-19
|
|
The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
|
| |
|
NOV
25
|
|
45 minutes | sponsored by Notified
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|