Today's dose of marketing know-how.
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Together with the go-to-market professionals at
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Today's dose of marketing know-how | Thursday, November 6, 2025
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👋 Hello, Marketer!
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Do you ever get stuck on a word? I was doing some writing about yoga the other day and found myself getting stuck on the word unbound. Boundless would have worked as well, and is probably what most would have used. But there was something about unbound that spoke to me in an entirely different and lovely way.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How SMB Marketers Can Turn AI Hype Into Reality With Voice AI
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.
Read more ➔
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COMMUNITY | JOKE
I love all the fall beverages:
Spiced cider. Hot cocoa. Theraflu.
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SPONSORED ARTICLE
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Why Do Large Language Models (LLMs) Love Press Releases?
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.
Read more ➔
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SPONSORED
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How to Turn Data Into Pipeline-Ready Intelligence—and Drive Revenue
Successful teams don't just collect data, they activate go-to-market intelligence—high-quality B2B data fused with buying signals and AI-driven insights so you know whom to target, when to engage, what message to use. This guide lays out 7 steps for driving more leads, more opportunities, and more revenue—without adding headcount or budget.
Download the guide ➔
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INFOGRAPHIC
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The Top Workplace Tools Creating Friction and Lost Time
Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace, according to a recent survey.
See the infographic ➔
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SPONSORED WEBINAR
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How B2B Marketers Turn Event Moments Into Measurable Pipeline
Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern digital out-of-home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Voice, AI, and the Future of Search
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Expert Guide to Thought Leadership
Your audience wants to be heard. Can you tell their story better than they can? Yes you can—when you have the right info. Put their story in your marketing and become a thought leader with Michele Linn's PRO Master Class: Using Research for Content and Thought Leadership. PRO members get instant access.
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PROFS PICK—SPONSORED
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Break free from the GTM assembly line
For many B2B revenue teams, predictability became the goal—but it became the trap they fell into. That's because over-optimized playbooks and rigid funnels don't match the way buyers actually move now. ZoomInfo's Go-to-Market Intelligence Report explores why traditional GTM systems are faltering and how leading teams are instead using real-time signals and creative execution to drive meaningful engagement and results. Gain access to the real-world examples and insights in the Go-to-Market Intelligence Report to discover a new, signal-driven way to win. Download your copy now.
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Upcoming Events
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NOV
6
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45 minutes | sponsored by StackAdapt
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NOV
12
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Marketing Writing Bootcamp: AI closing session with Robert Rose
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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