Today's dose of marketing know-how.
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Together with the go-to-market professionals at
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Today's dose of marketing know-how | Friday, November 7, 2025
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👋 Hello, Marketer!
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Happy Friday, friend! To help deal with the enveloping darkness that this time of year brings to Wisconsin, I'm attempting to romanticize the night. What that means changes day-to-day, but it involves a lot of candles and soft lighting. Wishing you a lovely weekend doing whatever makes you feel cozy!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era.
Read more ➔
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COMMUNITY | QUOTE
"Unless people are strongly encouraged to do so, they don't just pop in on their supervisors with ideas.... Once I began asking for three ideas at each meeting, they suddenly came pouring out."
Marty Edelston, The Secrets of Great Business in Bad Times
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SPONSORED
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How to Turn Data Into Pipeline-Ready Intelligence—and Drive Revenue
Successful teams don't just collect data, they activate go-to-market intelligence—high-quality B2B data fused with buying signals and AI-driven insights so you know whom to target, when to engage, what message to use. This guide lays out 7 steps for driving more leads, more opportunities, and more revenue—without adding headcount or budget.
Download the guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 7, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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Playbook: Streamlining Creative Workflows From Concept to Final Delivery
Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook to keep your own teams in sync and on task.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Swiss Army AI
Don't let AI scare you. Instead, think of AI as a tool... or even a whole toolkit. Our popular AI-related series offer 30 sessions on using AI in your B2B marketing, including content creation, market research, video production, and more. Free for PRO members.
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PROFS PICK—SPONSORED
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Break free from the GTM assembly line
For many B2B revenue teams, predictability became the goal—but it became the trap they fell into. That's because over-optimized playbooks and rigid funnels don't match the way buyers actually move now. ZoomInfo's Go-to-Market Intelligence Report explores why traditional GTM systems are faltering and how leading teams are instead using real-time signals and creative execution to drive meaningful engagement and results. Gain access to the real-world examples and insights in the Go-to-Market Intelligence Report to discover a new, signal-driven way to win. Download your copy now.
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Upcoming Events
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NOV
12
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Marketing Writing Bootcamp: AI closing session with Robert Rose
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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