Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, December 10, 2025
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👋 Hello, Marketer!
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There were also hundreds of swans blessing our shorelines over the weekend. I learned the very minimal difference between Tundra and Trumpet swans (mostly their head shape). And I'm not exaggerating when I tell you I spent hours pouring over my photos to admire those intricate differences.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance.
Read more ➔
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COMMUNITY | JOKE
What do content marketers use to wrap presents?
White papers.
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RESEARCH
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What Makes for Great Customer Communication?
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.
Check out the study findings ➔
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FRIDAY FORUM
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2026 B2B Marketing Strategies Friday Forum
AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Unleash the Power of Video Testimonials for B2B Growth
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Make an Emotional Connection Online
Your website visitors have buying options. But they're really looking for a brand that "gets" them. Does your website hit on the right emotions? Discover the tricks to higher-converting webpages with Website Conversion Rate Optimization, a 4-part workshop series hosted by Talia Wolf. Available now to PRO members.
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Upcoming Events
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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