Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Wednesday, December 17, 2025
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👋 Hello, Marketer!
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Chances are, you're feeling the chaos of the sprint to the end of the year right now. We're caught between two worlds this month—finishing the barrage of tasks from this year while trying to predict what January will bring. Don't forget to take breaks. Stretch, grab some water, pet your pets. You've got this!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The New Marketing Playbook: Why Connection Beats Conversion Every Time
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape.
Read more ➔
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COMMUNITY | POLL
Because it's the holidays, this is the last week of MarketingProfs Today for the year... which means we can't share poll results next week. Should we run a LinkedIn poll anyway?
Should we run a poll even if we can't share it in our newsletter? (Take the poll on LinkedIn.)
- Yes, we can see results here
- No, the newsletter is best
- 6-7
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RESEARCH
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Talent Acquisition Trends for 2026
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Your Team Is Busy Being Busy. AI Should Fix That.
Most AI tools need a lot of guidance about your business. Breeze is different. It's built into HubSpot, so it knows your customers, deals, and conversation history. Explore the complete gallery of product demos for HubSpot's Breeze and Agents—plus the full webinar recording that shows how these tools work together across common marketing, sales, and service workflows.
Access now ➔
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VIDEO FROM THE ARCHIVES
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Flexibility That's Focused to Attain B2B Marketing Nirvana
"Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Identify Buyer Motivations
What motivates your audience? Anne Popolizio's 5-step system helps you uncover your audience's motivations in our Marketing Writing Bootcamp session: People, Data, & Content. Exclusively available for PRO members.
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Upcoming Events
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JAN
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Dec 31)
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