Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Today's dose of marketing know-how | Tuesday, December 9, 2025
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👋 Hello, Marketer!
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I spent most of the weekend birding with my partner. The cold and snow in Wisconsin has brought all sorts of beautiful birds to our lake shorelines on their migratory paths. And there really is nothing quite like gathering with a bunch of strangers just to spot a rare Harlequin duck splashing around.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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From Chaos to Control: Orchestrating AI Across Enterprise Marketing
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MarketingProfs is a full-stop solution for education and guidance in Marketing. Highly recommend the [PRO] membership because it offers tremendous value to marketers through education, guidance, webinars, and guest contributions."
—Anonymous attendee, Measuring What Matters
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SPONSORED ARTICLE
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The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers
AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers.
Read more ➔
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RESEARCH
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How Professional Services Marketers Are Approaching GEO
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Event Setup and Workflows That Actually Worked in 2025
In 2025, Goldcast ran over 100 events that generated $18 million in pipeline. And they're ready to show you how they did it. Join Goldcast to explore the setup behind their highest-performing events. You'll see the social creatives that drove registrations, the workflows they activate before launch, and the systems that make everything repeatable.
Reserve your spot ➔
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INFOGRAPHIC
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The Rise of Using AI Tools to Take Meeting Notes
Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Today's Most In-Demand Marketing Skills
Did you know: AI skills are hot! Improve your AI prompting and automation building before the new year with this 4-part how-to series hosted by Andy Crestodina and Christopher S. Penn. Available to PRO members now.
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Upcoming Events
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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