Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research from Scribewise.
The report was based on data from a survey conducted in September 2025 among 205 senior marketers who work for US-based professional services organizations.
Some 72% of professional services marketers who’ve started a GEO strategy say they plan to fully implement it within six months.
Some 67% of respondents say they plan to optimize web content as part of their GEO strategy and 63% plan to update their social media approach.
Some 55% of professional services marketers say their organization has dedicated some existing budget to GEO and 42% say they've allocated a discreet budget for GEO.
Respondents say their biggest concerns about the future of content marketing in an AI-first search world are how to ensure transparency and the fact that AI search engines tend to be more obtuse compared with traditional search engines.
About the research: The report was based on data from a survey conducted in September 2025 among 205 senior marketers who work for US-based professional services organizations.
