Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Tuesday, February 10, 2026
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👋 Hello, Marketer!
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I spent part of the weekend attending a festival held on one of the frozen lakes in my neighborhood. Is there anything more Wisconsin than that? There were giant kites, places to ice skate, dance parties, and an inflated replica of the Statue of Liberty that looks submerged in the lake. For real.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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6 Steps to Kill 80% of Your Content
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Liza provided the perfect blend of presentation and demonstration to make the information really stick."
—PRO attendee, AI Assistants and You session 1. Now available on demand.
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SPONSORED CONTENT
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Work Smarter With AI Agents (No Code Required)
Discover how Wrike’s AI agents automate busywork, track progress, and act like digital teammates. See built-in agents, custom triggers, and how teams spend less effort to deliver faster.
Get the infographic ➔
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RESEARCH
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Programmatic Ad Budget Trends for 2026
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.
Check out the study findings ➔
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FRIDAY FORUM
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New Demand Gen Tips, Frameworks, and Playbooks
There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026.
Reserve your spot ➔
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INFOGRAPHIC
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The 50 Strongest Global Brands
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Sprinkle On the Feels
When your website emotionally connects with visitors, they're more likely to convert. And you can prove it with a simple A/B test! Discover how to amp up emotion, decrease friction, and put psychology to work on your website in Website Conversion Rate Optimization with Talia Wolf, a 4-part workshop included with PRO.
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PROFS PICK—SPONSORED
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From Ideas to Impact, Faster
Need to connect your planning, execution, and analytics in one platform to launch smarter campaigns, pivot quickly, and drive higher ROI? Wrike is built for every marketing motion. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving. Explore Wrike now.
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FEB
11
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session 3 of the AI Assistants and You PRO series
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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