MarketingProfs Today

Tuesday, February 13, 2024

📋 Table of Contents

1. The Saturated Marketing Tech Landscape: The Case for Consolidation

2. Still Collecting Names? Generate Pipeline Instead. sponsored webinar

3. The Top Benefits and Challenges of Printed Marketing Materials

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Six Marketing Jobs You Might Not Know About

6. How DID You Stop the Big, Bad Wolf? MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

The Saturated Marketing Tech Landscape: The Case for Consolidation
article
The Saturated Marketing Tech Landscape: The Case for Consolidation
The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack? »
Still Collecting Names? Generate Pipeline Instead.
sponsored webinar
Still Collecting Names? Generate Pipeline Instead.
Using webinars, virtual events, and content hubs to gather leads is no longer enough. Success depends on engaging prospects, identifying their interests and intent, and empowering Sales to convert them into customers. Learn how: Register now. »
The Top Benefits and Challenges of Printed Marketing Materials
research
The Top Benefits and Challenges of Printed Marketing Materials
What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers. Check out the study findings. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Six Marketing Jobs You Might Not Know About
infographic
Six Marketing Jobs You Might Not Know About
This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander. Check out the infographic. »
How DID You Stop the Big, Bad Wolf?
MarketingProfs Master Class for PRO members
Your customers want to know: How'd your company get so successful? Surely there's been trouble along the way—what changed? And who's in charge these days, anyhow? Those questions are just a few of the brand stories you can tell… becoming memorable and personable in the process. Learn how to tell your brand's story with the Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action.
Get started on your stories now
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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