Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Friday, February 13, 2026
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👋 Hello, Marketer!
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Happy Galentine's Day to all who celebrate! Galentine's Day was created by Parks and Recreation (great comedy show, if you need some levity) and celebrates women's friendship. The spirit of the holiday is doing what makes you happy and expressing gratitude for friends who support you, which is a pretty great message for us all.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI.
Read more ➔
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COMMUNITY | JOKE
You must write good headlines. Because you got my attention!
Happy early Valentine's Day!
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SPONSORED CONTENT
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Work Smarter With AI Agents (No Code Required)
Discover how Wrike’s AI agents automate busywork, track progress, and act like digital teammates. See built-in agents, custom triggers, and how teams spend less effort to deliver faster.
Get the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 13, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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FRIDAY FORUM
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New Demand Gen Tips, Frameworks, and Playbooks
There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Mastering the Revenue Attribution Puzzle
To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Motivates Your Audience?
If you want your marketing messages to land, you need to know what motivates your audience. Anne Popolizio helps you find those motivations with a manageable, 5-step system. Watch People, Data, & Content now—one of 10 sessions from Marketing Writing Bootcamp, included with your PRO membership.
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PROFS PICK—SPONSORED
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From Ideas to Impact, Faster
Need to connect your planning, execution, and analytics in one platform to launch smarter campaigns, pivot quickly, and drive higher ROI? Wrike is built for every marketing motion. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving. Explore Wrike now.
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FEB
13
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3 free live sessions | sponsored by Convertr
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FEB
18
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session 4 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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