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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, February 20, 2020 |
| Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead) | ||||
| The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startups' CRMs could be useful alternatives. Especially since they have an edge (several, in fact) over large CRMs. | ||||
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| How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast] | ||||
| Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media. Read more and listen in on this insightful conversation. | ||||
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| How to Win a Price War (And Prevent Future Ones) | ||||
| Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to win—then prevent—price wars. | ||||
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| A Conference Designed for B2B Marketers, by B2B Marketers | ||||
| MarketingProfs event | ||||
| With 70+ tactical sessions, inspirational keynotes, and creative networking, MarketingProfs B2B Forum 2020 will give you everything you need to succeed in 2020 and beyond. Register by March 3 to save $600. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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