Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, February 20, 2026
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👋 Hello, Marketer!
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I'm writing this blurb to you from the future, because by the time you read this, I'll be on my way to a weekend cabin getaway. I'll be disconnecting from the digital world as much as possible and reconnecting with nature, my partner, and the joyous act of reading next to a fireplace. Have a wonderful weekend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Content and Messaging Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas.
Read more ➔
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COMMUNITY | QUOTE
"Businesses do not read offers from other businesses; people do. All communications—whether in the consumer or business arena—are created by people for people."
—The Secrets of Emotional, Hot-Button Copywriting, by Denny Hatch and Paul Bobnak
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ARTIFICIAL INTELLIGENCE
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AI Update, February 20, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Win Mindshare With Influencer Campaigns
The best B2B brands know video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join Goldcast to get the playbook, from creative gifting activations to video amplification to measuring real business impact.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Build B2B Marketing Trust With Evidence-Based Content
Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
This Is Your Year for Audience Insights
With fewer people clicking through to your content, maybe it's worth digging into Google Analytics 4 visitor insights. Discover how with The Modern Marketer's Guide to Google Analytics, a 4-part workshop series with workbook. Available now for PRO members.
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FEB
25
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session 5 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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