Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Wednesday, February 25, 2026
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👋 Hello, Marketer!
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As quickly as February has gone by, it has also felt like a long month for me personally. So, I did what often cheers me up… I bought a few new notebooks. And they're good notebooks. One of them has hard covers, which feels somehow fancier, as if those ideas will stick better. Silly, I know, but find joy where you can, friend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Crisis-Proof Creative Operations Without Killing Creativity
Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation.
Read more ➔
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COMMUNITY | JOKE
Whoever put the first 'R' in February probably decided how to spell Wednesday, too.
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SPONSORED CONTENT
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What LLMs Really See When They Read Your Content
LLMs don't "read" your content like humans. Discover how generative engines work, how they find information, and how you can structure your content so it gets cited in AI-driven search.
Get the whitepaper ➔
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RESEARCH
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More Spend, More Time: Small Business Marketing Trends for 2026
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How B2B Tech Marketers Can Unblock Stalled Pipeline
If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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The Three Pillars of Winning Communication—Value, Passion, and Connection
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could well pertain to all walks of life, personal and professional.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Create Truly Unique Content
Unique content drives engagement. How do you come up with unique content? One smart way is to interpret the results of a survey. Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a catergory of its own. Aspiring thought leader, this mini-workshop is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community.
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PROFS PICK—SPONSORED
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Practical Adjustments for AI-Driven Search and Discovery
AI is everywhere, but it doesn't read or digest content like humans do. Human judgment still shapes the story. Join Storyblock to explore where AI adds value (and where it doesn't) and uncover small, practical adjustments you can make today to help your content perform in AI-driven search and discovery.
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FEB
25
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session 5 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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