Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Thursday, February 26, 2026
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👋 Hello, Marketer!
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Do you ever ask for feedback? It can be hard to do for many reasons. Fear of results. Lack of time. Underwhelming responses. But it's always beneficial to hear outside perspectives on what you bring to the table, and to find trusted peers and members of leadership willing to help you grow.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Email Marketing Isn't Dead—You're Just Using It Wrong
B2B email marketing isn’t broken—it's mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! "Does tea or coffee count?" takes the win. Check out what your peers said!
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SPONSORED CONTENT
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What LLMs Really See When They Read Your Content
LLMs don't "read" your content like humans. Discover how generative engines work, how they find information, and how you can structure your content so it gets cited in AI-driven search.
Get the whitepaper ➔
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INFOGRAPHIC
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The 50 Most Admired Companies
Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.
See the infographic ➔
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SPONSORED WEBINAR
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How B2B Tech Marketers Can Unblock Stalled Pipeline
If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Today's Most In-Demand Marketing Skills
Did you know: AI skills are hot! (Of course you did.) Improve your AI prompting and automation building with AI Prompting and Automation, a 4-part how-to series hosted by Andy Crestodina and Christopher S. Penn. Available to PRO members now.
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PROFS PICK—SPONSORED
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Practical Adjustments for AI-Driven Search and Discovery
AI is everywhere, but it doesn't read or digest content like humans do. Human judgment still shapes the story. Join Storyblock to explore where AI adds value (and where it doesn't) and uncover small, practical adjustments you can make today to help your content perform in AI-driven search and discovery.
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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