Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Thursday, February 5, 2026
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👋 Hello, Marketer!
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It's jarring that January, a month with 97 days in it (at least), is followed by the shortest month of the year. But February is here! Fun-fact: this month gets its name from the Latin word februa, meaning "to cleanse." Which must explain why I'm feeling the urge to spring clean the heck out of my home.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How AI Will Shape Trust and Personalization in B2B Events in 2026
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences.
Read more ➔
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COMMUNITY | QUOTE
"You shouldn't ask anyone whether your business [idea] is a good idea... It's not anyone else's responsibility to show us the truth. It's our responsibility to find it. We do that by asking good questions."
—The Mom Test, by Rob Fitzpatrick
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SPONSORED PLATFORM
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Marketing Didn't Get Harder—Your Model Stopped Working
Batch-and-blast playbooks can’t keep up when consumer intent forms in real time. Intent-driven marketing helps teams recognize emerging signals and respond with engagement that aligns to readiness across channels.
Read more ➔
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INFOGRAPHIC
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How AI Adoption Varies by Country
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.
See the infographic ➔
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SPONSORED WEBINAR
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AI-Readiness Is Your New Marketing Superpower
AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Right Content at the Right Time
If you give interested prospects the content they need when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in B2B Content as CX, a four-part mini-workshop available to PRO members now.
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PROFS PICK—SPONSORED
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From Campaigns to Signals: The Rise of Intent-Driven Marketing
Marketing has moved beyond linear funnels to real-time intent. Acoustic connect helps you recognize behavioral signals as they happen so you can engage earlier, simplify execution, and deliver relevant journeys across channels. Learn more with Acoustic Connect.
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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