Today's dose of marketing know-how.
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Friday, March 15, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The Value of Every Single Customer: How to Calculate Customer Lifetime Value

2. Content Strategy Meets Cutting-Edge Technology sponsored

3. AI Update: March 15, 2024

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. A Privacy-First World Won't Hurt Your Customer Relationships

6. Keep an Eye on Your Pot o' Gold MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

The Value of Every Single Customer: How to Calculate Customer Lifetime Value
article
The Value of Every Single Customer: How to Calculate Customer Lifetime Value
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it. »
Content Strategy Meets Cutting-Edge Technology
sponsored
Content Strategy Meets Cutting-Edge Technology
On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. Register now. »
AI Update: March 15, 2024
AI news & views
AI Update: March 15, 2024
Catch up on select AI news and developments from the past week or so. Stay in the know here. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

A Privacy-First World Won't Hurt Your Customer Relationships
video from the archives
A Privacy-First World Won't Hurt Your Customer Relationships
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it? Tune in! »
Keep an Eye on Your Pot o' Gold
MarketingProfs Master Class for PRO Members
Are you buckling down to stay within this year's marketing budget? You're going to need more than a lucky charm. Keep an eye on your pot o' gold with A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to increase revenue, communicate Marketing's value to the CFO, and secure a larger budget. Available now to PRO members.
Capture a higher budget now
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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How to Market to Introverts [Infographic] »
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding | Marketing Smarts Live Show »
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Confirming GA4 Settings and Metrics with Janet Driscoll Miller
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Beyond One-Time Use: Extending Content Shelf Life With AI in Marketing
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