Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, March 17, 2026
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👋 Hello, Marketer!
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This week's blurbs are going to be about fish. One of my absolute favorite things to do is to stand near water and spot fish just swimmin' around in their natural habitat. I can't explain the joy it brings me. And while this honestly extends to any wildlife in any natural environment, this week you need to know about my fish joy.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.
Read more ➔
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COMMUNITY | JOKE
What does it mean when you find a horseshoe on St. Patrick's Day?
Some poor horse is going barefoot!
Happy St. Patrick's Day!
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RESEARCH
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AI Ads: The Perception Gap Between Marketers and Consumers
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Digital Engagement Benchmarks for 2026
To engage digital audiences in 2026, you need to be open to change. Join ON24 to learn how new innovations and strategies are reimagining the way we engage audiences and drive revenue, including new digital experience personalization, webinar audience trends, and AI content stats.
Reserve your spot ➔
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INFOGRAPHIC
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The 10 Global Brands That Lost the Most Value Last Year
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
On-the-Spot Stories
Under pressure to create a B2B story that demonstrates your brand's value and expertise? Use the 6Ps Framework! Ekaterina Walter reveals how—in under 7 minutes—in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available now to PRO members.
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MAR
18
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session 1 of Data to Decisions How-To Series
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MAR
19
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60 minutes | sponsored by Notified
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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