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Tuesday, March 19, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Taylor Swift's PR Strategy: Lessons for Any Brand

2. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

3. The State of Generative AI Use in Public Relations

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. What Is Affiliate Marketing?

6. Win Hearts and Minds MarketingProfs Master Class for PRO members

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article

Taylor Swift's PR Strategy: Lessons for Any Brand

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more! »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

research

The State of Generative AI Use in Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

infographic

What Is Affiliate Marketing?

This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers. Check out the infographic. »

Win Hearts and Minds

MarketingProfs Master Class for PRO Members

At the other end of your B2B transaction are real, live people with emotions… and reservations. And you won't overcome those reservations with cold facts and figures. Ekaterina Walter shows you how to warm up buyers with a good B2B story in a PRO level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action.

Tell stories that sell

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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