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Wednesday, March 20, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

2. Email Marketing Lookbook: Examples of Highly Engaging Campaigns sponsored

3. Twitter/X Engagement Benchmarks for Brands

4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

5. Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content

6. Attract Leads With a Lead Magnet MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely. »

sponsored

Email Marketing Lookbook: Examples of Highly Engaging Campaigns

Unlock the secrets of email engagement with a harmonious blend of design, content, and technology. See stunning campaigns from top brands in Data Axle's 2024 edition of the Email Marketing Lookbook. Get Inspired! »

research

Twitter/X Engagement Benchmarks for Brands

Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research. Check out the study findings. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

video

Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content

Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape. Tune in! »

Attract Leads With a Lead Magnet

MarketingProfs Working Webinar for PRO Members

Lead magnets provide valuable information in exchange for a prospect's contact information. But not all lead magnets are created equal. What should be in your lead magnet? And when it's created, how should you promote it? Discover the answers and more in Kenda Macdonald's five-part Demand Gen Working Webinar series. Available to PRO members now.

Attract more leads

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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