Today's dose of marketing know-how.
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Together with the tool that builds better journeys:
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Today's dose of marketing know-how | Thursday, March 20, 2025
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👋 Hello, Marketer!
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Happy first day of spring! This morning marked the spring equinox. Daylight hours have been growing longer since the winter solstice, and today is the turning point: We'll start to see more daylight than darkness. Daylight and night hours are about equal today, and then daylight begins to take over!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AI Meets RCS: The New Standard for Mobile Messaging Engagement
RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging.
Read more ➔
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COMMUNITY | QUOTE
"The more truthful I am, the more responsive my customers."
—Joseph Sugarman, The Adweek Copywriting Handbook
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SPONSORED WEBINAR
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Get the most out of your marketing automation
Marketing automation has more to offer than simple email flows. In this video, discover how to streamline marketing across all channels for maximum ROI in minimum time.
Watch now ➔
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INFOGRAPHIC
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The Top Indicators of Marketing Vitality
What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.
See the infographic ➔
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SPONSORED WEBINAR
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How to Build a Collaborative Marketing Workflow That Works
Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don't let marketing inefficiencies slow your team down. Get a proven framework to unify workflows and align your marketing, sales, product, and customer success teams.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Mobile Ads, Metrics, and a focus on LTV
Ad-tech industry veteran Bob Bahramipour offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Maximize Customer Lifetime Value
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in The Secret to My (Demand Gen) Success. Available now to the PRO community.
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PROFS PICK—SPONSORED
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You can unlock the full potential of marketing automation
Who doesn't want to maximize the effectiveness of their marketing automation efforts? Ortto's marketing solutions integrate easy-to-use personalization, allowing you to streamline your marketing automation across all channels and achieve maximum ROI with minimal time investment. Ortto leverages a native customer data platform (CDP) for real-time activations, providing powerful reporting, prebuilt intuitive campaigns, and automated customer journeys. In short: you can simplify your workflow, save time, and drive results. Discover how Ortto stands out with top-rated support and lightning-fast onboarding, and see why companies like TrustRadius are switching to Ortto.
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Upcoming Events
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MAR
26
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Session 6 of Content Marketer's Crash Course
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MAR
27
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45-minute webinar | sponsored by Wrike
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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