Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, March 20, 2026
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👋 Hello, Marketer!
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The sweet, smart people of Utrecht created the website visdeurbel.nl to allow viewers world-wide to monitor an underwater camera for fish activity. When you see one, press the doorbell to alert lock operators that a fish is ready to migrate. It's exhilarating! And you're welcome for your wholesome new obsession.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Storytelling: Secret Weapon of Entrepreneurs and Marketers
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Hearing [Phoenix] describe how to use AI for personas helped me to be able to articulate it to my stakeholders. It was organized, and she didn't use jargon. Great job."
—Marketing Writing Bootcamp: AI Edition attendee
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ARTIFICIAL INTELLIGENCE
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AI Update, March 20, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
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SPONSORED WEBINAR
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Digital Engagement Benchmarks for 2026
To engage digital audiences in 2026, you need to be open to change. Join ON24 to learn how new innovations and strategies are reimagining the way we engage audiences and drive revenue, including new digital experience personalization, webinar audience trends, and AI content stats.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A Masterclass in B2B Storytelling
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Grow Your Email List
Email marketing is hot... when you have a growing list. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build your welcome campaign, and more. Included with PRO membership!
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MAR
25
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Session 2 of Data to Decisions How-To Series with Zontee Hou
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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