Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, March 4, 2026
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👋 Hello, Marketer!
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Did you get to see the blood moon yesterday? Fun fact: a blood moon is another term for a lunar eclipse. The reddish color comes from the Earth's shadow blocking light on the moon (specifically blocking lighter violet-related colors). It's the same phenomenon that gives us beautifully colored sunrises and sunsets!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows.
Read more ➔
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COMMUNITY | POLL
Summer blockbusters ahead! Which summer movie has you excited to dig into a large popcorn?
Which movie will you see at the theater? (Take the poll on LinkedIn.)
- Star Wars: Mandalorian & Grogu
- Supergirl
- The Odyssey
- Toy Story 5
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RESEARCH
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The Top Production Challenges Facing Content Teams
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.
Check out the study findings ➔
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SPONSORED WEBINAR
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How Marketing Teams Actually Collaborate in 2026
Is your marketing team drowning in tools, pings, and "quick syncs" while real progress is feeling slower than ever? Explore how high-performing marketing teams are actually getting work done in 2026 and how to build collaboration while simultaneously scaling alignment and speed.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Create Human-Like Interactions in a Digital World
This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How's Your Site Content Experience?
Website visitors make a snap judgment about your brand based on their experience with your content. So make your content experience great! Discover how in B2B Content as Customer Experience, a four-part workshop hosted by certified customer experience professional Jeannie Walters. Just one more way to boost your marketing with a PRO membership.
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MAR
4
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session 6 of the AI Assistants and You PRO series
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
12
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45 minutes | sponsored by Wrike
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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