Today's dose of marketing know-how.
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Together with revenue growth engine for B2B tech
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Today's dose of marketing know-how | Tuesday, April 14, 2026
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👋 Hello, Marketer!
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I started teaching a four-week yoga series last night. We meet every Monday night for a Vin to Yin class—same place, same time, same group of people. It was honestly better attended than I expected, and though I knew I'd love it, I'm surprised at just how heckin' cool it is to be in a group of adults all choosing to do a thing together.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Future Funnel: Why Advocacy Is the Engine of B2B Growth
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel.
Read more ➔
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COMMUNITY | QUOTE
"If we allow the world to be run by logical people, we will only discover logical things. But in real life, most things aren’t logical—they are psycho-logical."
—Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland. Rory is this year's B2B Forum Keynote Speaker!
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SPONSORED GUIDE
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Why Your Pipeline Looks Busy—but Revenue Isn’t Moving
You're running campaigns, generating leads, and still you're missing target goals. The issue isn't your level of effort—it's your execution. This guide breaks down how to fix funnel leaks and turn your marketing efforts into revenue.
Download the blueprint ➔
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RESEARCH
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Where B2B Buyers Begin When Researching Software
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.
Check out the study findings ➔
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FRIDAY FORUM
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From Trust to Truth: Rethinking the Modern Customer Journey
AI has reshaped how buyers think, trust, and decide. Join three expert-led sessions to uncover where decisions really happen, how marketing shapes CX beyond touchpoints, and how to build a Voice of Customer engine that drives real business impact.
Save your spot ➔
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INFOGRAPHIC
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Is Your Martech Stack Healthy? A Checklist for SaaS Firms
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Shape Your B2B Story
Shape your brand's story—or the market will do it for you. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to shape your brand's story into an impactful, memorable message your market loves. All nine lessons of this Master Class are available now for PRO members.
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PROFS PICK—SPONSORED
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Fix Your Funnel: Turn Campaign Chaos Into Pipeline That Converts
Constant pivots, campaign chaos, and results that look good on paper but fail to fill your pipeline are exhausting. 3rd + Taylor Agency's Warm T.L.C. (Traffic, Leads, Convert) framework brings structure to the madness, aligning your efforts into end-to-end campaigns that actually move buyers. Get a free GTM Health Check to pinpoint where your funnel is breaking down and how to fix what's slowing your growth.
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APR
14
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60 minutes | with Pam Didner
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APR
16
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60 minutes | sponsored by Cvent
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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