Today's dose of marketing know-how.
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Together with revenue growth engine for B2B tech
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Today's dose of marketing know-how | Friday, April 17, 2026
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👋 Hello, Marketer!
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I'm curious just how unique you are. If you have a passion you think is unique, or that you're just super proud of, share it with me! I'd love to hear what you do that gets you to gather with other adults or sparks that ignition of creativity or puts you in strange and wonderful places. And have a great weekend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies.
Read more ➔
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COMMUNITY | JOKE
Dogs can't operate x-ray machines. But catscan.
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SPONSORED GUIDE
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Why Your Pipeline Looks Busy—but Revenue Isn’t Moving
You're running campaigns, generating leads, and still you're missing target goals. The issue isn't your level of effort—it's your execution. This guide breaks down how to fix funnel leaks and turn your marketing efforts into revenue.
Download the blueprint ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 17, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 10. Stay in the know.
Stay in the know ➔
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FRIDAY FORUM
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From Trust to Truth: Rethinking the Modern Customer Journey
AI has reshaped how buyers think, trust, and decide. Join three expert-led sessions to uncover where decisions really happen, how marketing shapes CX beyond touchpoints, and how to build a Voice of Customer engine that drives real business impact.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Maximizing Your B2B Marketing Budget: Recession Strategies and Tips
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Use Those Buyer Personas
Buyer personas help you focus your message-to-market match. But, too often, our buyer personas go unused. Don't let that research go to waste. Discover how to target your ideal audience in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members.
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PROFS PICK—SPONSORED
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Fix Your Funnel: Turn Campaign Chaos Into Pipeline That Converts
Constant pivots, campaign chaos, and results that look good on paper but fail to fill your pipeline are exhausting. 3rd + Taylor Agency's Warm T.L.C. (Traffic, Leads, Convert) framework brings structure to the madness, aligning your efforts into end-to-end campaigns that actually move buyers. Get a free GTM Health Check to pinpoint where your funnel is breaking down and how to fix what's slowing your growth.
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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