Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, April 2, 2026
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👋 Hello, Marketer!
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One thing I always forget just how much I miss over the long winter freeze is seeing the open water of the lakes I live near. It's funny how seasons (or quarters, as we kick off Q2) can both hide and reveal the things we really enjoy. Is this seasonal change unveiling anything for you?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Personalization at Scale: Balancing Marketing Automation and Authenticity
Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels.
Read more ➔
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COMMUNITY | TESTIMONIAL
"There is so much crap out there re marketing tools and most of it isn't relevant and MP has the best learning and resource/knowledge collection all in one place."
—PRO member, March 2026
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INFOGRAPHIC
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The Impact of a Glitchy Website
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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Is Your Customer 360 Actually AI-Ready?
Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Manage Change (Even in Your Own Career)
Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Segment Your List in 2026
There are five major ways to segment your market—and each method gives you different insights about your audience. Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
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APR
8
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Session 4 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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