Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, April 21, 2026
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👋 Hello, Marketer!
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Sunday was National Cat Lady Day here in the US, so happy day to all who've been caught up in the cat distribution system. As cat people know, being considered a "cat lady" is really more a state of mind, isn't it? My boys got a handful of new toys they absolutely didn't need (but loved) in celebration.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences.
Read more ➔
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COMMUNITY | JOKE
Two designers were arguing who was a better sketch artist.
But it was a draw.
Happy World Creativity and Innovation Day!
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RESEARCH
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How Optimistic Are Senior Marketers About the US Economy?
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The B2B Brand Renaissance
Getting onto your prospects' vendor shortlist is more important than ever. Discover how to land your spot on the shortlist, reduce friction with buying committees, and combine brand with precision targeting to fuel sustainable sales and growth.
Save your spot ➔
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INFOGRAPHIC
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Humans vs. AI: How Global Companies Are Handling Translation
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Totally Inappropriate?
Of course stories belong in B2B marketing. Sometimes, you have to connect with your buyer's heart. But at other times, it may be more appropriate to use a story that connects with their head. Discover the right time for each in Lesson 2 of our PRO-level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action.
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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APR
30
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60 minutes | sponsored by Goldcast
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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