Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, April 24, 2026
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👋 Hello, Marketer!
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Happy Friday, friend! I hope you're able to get outside this weekend and appreciate the joy of fresh blooms, baby animals, and everything else our lovely planet Earth has to offer. Take time to listen to the birdsong, see the depths of color in the grass or water, feel the sun on your skin, and have a wonderful weekend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events.
Read more ➔
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COMMUNITY | TESTIMONIAL
"We have to move beyond the 'it's good enough—just format it.' This session presents new POVs on creativity, and on developing and enacting meaningful content."
—Attendee, How B2B Marketing Writers Create Competitive Advantage in an AI World, with Robert Rose. Access all Marketing Writing Bootcamp sessions.
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ARTIFICIAL INTELLIGENCE
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AI Update, April 24, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 17. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Fight Webinar Fatigue
How do you build a webinar program that doesn't burn your audience (and your team) out? Successful teams are rethinking how webinars are framed, promoted, and experienced. Get a practical playbook to drive more pipeline from webinars—without exhausting your list.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Developing a Content and Social Strategy to Foster Thought Leadership
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Zero-Click Playbook
As AI answers questions, more online searches end up without a click to your website. So how do you attract and educate prospects about your brand? Amanda Natividad reveals her zero-click playbook in How to Thrive in a Zero-Click Content World. Available now to PRO members—but you have to click the button to watch it.
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APR
29
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Session 2 of our Foundations for Marketing Success PRO series.
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APR
30
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60 minutes | sponsored by Goldcast
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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