Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, April 3, 2026
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👋 Hello, Marketer!
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I don't know who scheduled "Don't Go to Work Unless It's Fun Day" on a Friday, but I think we all owe them a cookie. I don't make the rules, but maybe this is one we should follow? Even if you have to work today, what if you scheduled even just 15 minutes for something fun? Dance party, anyone?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy
Taylor Swift's brand strategy reveals important marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand.
Read more ➔
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COMMUNITY | QUOTE
"You need to ask for what you want. If you want people to sign up for your newsletter, say so. If you want them to buy your product, say so. If you want them to call you, say so. People want to be led. But they won't take action unless you spell it out for them."
—Hypnotic Writing, by Joe Vitale
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ARTIFICIAL INTELLIGENCE
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AI Update, April 3, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
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SPONSORED WEBINAR
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Is Your Customer 360 Actually AI-Ready?
Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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The What, Why, and How of Community- and Brand-Building for B2B Marketing
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Competitors Can't Touch This Content
Put your content marketing in overdrive with unique content your audience won't find anywhere else! Michele Linn reveals how to create compelling content that no one else can. No one. Stream Using Research for Content and Thought Leadership now—included with PRO membership!
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APR
8
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Session 4 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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