Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, April 30, 2026
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👋 Hello, Marketer!
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As wonderful as springtime can be, it can also get overwhelming quickly. You might feel a sense that, because it's nice out and everything is in a state of renewal, you need to do ALL the things immediately. Remember we can only control what's in front of us, and one thing at a time. You've got this!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities.
Read more ➔
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COMMUNITY | POLL
Tap into the cultural zeitgeist for your next event! Which of these hot trends are part of your theme?
What hot trend or theme is your brand embracing? (Take the poll on LinkedIn.)
- Moonmaxxing
- Opulence overdrive
- Wickerweave
- Clowncore
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INFOGRAPHIC
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Why US Workers Don't Take All Their Vacation Days
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.
See the infographic ➔
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SPONSORED WEBINAR
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How to Fight Webinar Fatigue
How do you build a webinar program that doesn't burn your audience (and your team) out? Successful teams are rethinking how webinars are framed, promoted, and experienced. Get a practical playbook to drive more pipeline from webinars—without exhausting your list.
Register now ➔
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PODCAST FROM THE ARCHIVES
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How to Build a Successful Go-to-Market Campaign Plan
Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers—all of which are ongoing processes.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Don't Invent Ideas. Find 'em!
Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and AEO and marketing automation… and impressing your higher-ups… there's no end to the demand. Discover how to find original ideas in Using Research for Content and Thought Leadership, a Master Class for PRO members.
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APR
30
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60 minutes | sponsored by Goldcast
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MAY
6
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Session 3 of our Foundations for Marketing Success PRO series
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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