Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, April 8, 2026
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👋 Hello, Marketer!
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Spring is in the air, and that means my walks are filled with sights of flowers sprouting and trees getting their very first buds. It's exciting to watch a new year bloom, knowing it will start slowly and pick up speed as the season unfolds. Fairly relatable to what we do in marketing, isn't it?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in. "Yes, I want all the info" takes the win. Check out what your peers said.
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RESEARCH
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The Role of Storytellers at SMBs
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Top Event Trends for 2026
Join us for Cvent's highly anticipated reveal of the transformative trends shaping the event landscape in 2026! Learn how to translate key shifts in events into a compelling narrative that will help you make the most of your event strategy.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How to Build a Great Marketing Team
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
5+ Ways to Boost LinkedIn ROI
LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with Low-Cost and Effective LinkedIn Ads That Convert, a two-part How-To Series with AJ. Available now to PRO members.
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APR
8
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Session 4 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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