Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, April 9, 2026
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👋 Hello, Marketer!
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More signs of spring I've spotted lately are bats taking to the dusk skies. I love those little nighttime creatures so much. Spotting them always feels like seeing a visible secret; they're so easy to miss if you aren't paying attention. I could watch their synchronized chaos for hours. Especially before the mosquitoes descend.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Having a clear understanding of how your marketing programs will be measured—and getting everyone on board—is the single-most important priority for Marketing… This webinar series is a great start."
—Attendee, Measuring What Matters: Use Data for Effective Marketing with Christopher S. Penn
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INFOGRAPHIC
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The Content Qualities Correlated With AI Citations
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.
See the infographic ➔
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SPONSORED WEBINAR
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Top Event Trends for 2026
Join us for Cvent's highly anticipated reveal of the transformative trends shaping the event landscape in 2026! Learn how to translate key shifts in events into a compelling narrative that will help you make the most of your event strategy.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Self-Reliance for Entrepreneurs (And Everyone Else)
John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Embrace Fearlessness to Flourish Alongside AI
The best marketing makes an emotional impact. Discover how Brian Burkhart uses emotions to elevate his customers and friends in The Brave Creator: Embracing Fearlessness to Flourish Alongside AI, a free clip from his B2B Forum 2025 presentation. And then get your ticket to this year's B2B Forum before prices increase in May!
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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