Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, May 1, 2025
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👋 Hello, Marketer!
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Happy May Day! I remember making May Day flower cones and baskets as a kid. Tradition is to fill a paper cone or basket with flowers, knock on a neighbor's door as you yell “May basket!” and then book it. If you're caught, you get a kiss. I'm not that close with my neighbors, but who doesn't like a springy surprise?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The New B2B Social Media Environment: How to Navigate the Choppy Waters
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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INFOGRAPHIC
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What's the Difference Between SEO, AEO, and GEO?
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.
See the infographic ➔
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SPONSORED
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Secure Data Collaboration for Advertisers: An Essential Guide
To thrive in this challenging era of evolving martech and adtech, first-party data primacy, increased privacy regulation, new identity frameworks, and AI... advertisers are relying on secure data collaboration to accelerate revenue and increase ROI. Understand how.
Download the e-book ➔
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PODCAST FROM THE ARCHIVES
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Creating B2B Social Media Content That Fuels Human Connections
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
'This Is How Our Industry Does It.'
Most B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry still does sales manually, you have a huge opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members.
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Upcoming Events
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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