As if SEO (search engine optimization) wasn't enough for marketers to deal with, along have come AEO (answer engine optimization) and GEO (generative engine optimization).

These additional optimization strategies have been driven by the increasing popularity of technologies such as voice AI assistants (e.g., Siri) and generative AI platforms (e.g., ChatGPT).

An infographic (below) from Media Update provides an overview of these new optimization approaches and looks at the differences among them.

It covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and for whom each is most useful.