Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, May 1, 2026
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👋 Hello, Marketer!
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Happy Beltane to all who celebrate! I remember making May Day flower cones and baskets as a kid. Tradition is to fill a paper cone or basket with flowers, knock on a neighbor's door as you yell "May basket!" and then book it. If you're caught, you get a kiss. I'm not that close with my neighbors, but who doesn't like a springy surprise?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics.
Read more ➔
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COMMUNITY | QUOTE
"The Length-Implies-Strength Heuristic is a principle that exerts an influence similar to evidence. It's based on the assumption that a product or service is more likely to be viewed favorably if the ad is long and contains numerous, credible facts and figures."
—Cashvertising, by Drew Eric Whitman
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ARTIFICIAL INTELLIGENCE
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AI Update, May 1, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 24. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How to Improve AI Visibility With Press Releases and Syndicated Articles
AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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B2B Marketers and Creating Content That Sells
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writing in a Regulated Industry?
Bound by rules and regulations? That doesn't mean your content has to be dull. Ahava Leibtag reveals how she makes compliance engaging in Creative Compliance: Effective Writing for Regulated Industries, a hot session from Marketing Writing Bootcamp. Available to PRO members now!
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MAY
6
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Session 3 of our Foundations for Marketing Success PRO series
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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