Today's dose of marketing know-how.
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Together with AI education company
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Today's dose of marketing know-how | Tuesday, May 13, 2025
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👋 Hello, Marketer!
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I'm still feeling the joy of seeing Max Richter in concert last week. I love the buzzy vibe of a room full of people all with varying levels of anticipation for what's about to happen. I feel it at our in-person event, B2B Forum, every year, too. The tension for what unique suit Ann Handley will be rocking alone... IYKYK!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Read more ➔
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COMMUNITY | JOKE
I just saw an ad for AI-powered garden trimmers.
They're cutting-hedge technology.
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SPONSORED
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Break Through the Noise With AI for PR & Communications
Learn how AI can help you craft smarter stories, streamline tasks, and cut through the noise in this 2-hour workshop, created for marketing and PR professionals. Get 15% off with code MARKETINGPROFS15.
Learn more ➔
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RESEARCH
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The State of SEO Jobs: Hiring, Salary, and Skill Trends
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?
Check out the study findings ➔
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SPONSORED WEBINAR
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On-Brand Content Marketing That Engages Gen Z and Gen Alpha
Join this free webinar as two experts share their proven strategies for using digital content to connect with Gen Z and Gen Alpha (in this case, college students). Learn how to use short-form video and storytelling to engage and convert younger audiences.
Register now ➔
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INFOGRAPHIC
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The Top Social Media Influencers by Industry
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Strategy: A Category of One
Marketers like to throw around the word "strategy." But it has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to your competitors, check out Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Included with your PRO membership!
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PROFS PICK—SPONSORED
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You know you need to use AI to get ahead—so let's make it easy
AI for PR & Communications? There's a workshop for that. Or an AI Crash Course? Yup, and no surprise it's a really popular one. Any free events? Yes, an entire series with AI leaders. And just maybe the best part: They're all especially made for marketers and other comms professionals by Section, a favorite provider of AI events and courses. Which means they're super actionable, no-BS, and (best of all for marketers) they get the Scott Galloway seal of approval. Use code MARKETINGPROFS15 for 15% off any workshops or courses Section offers (the events, though, are free). Learn how to get ahead with AI.
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Upcoming Events
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MAY
14
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Session 3 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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