Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, May 13, 2026
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👋 Hello, Marketer!
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As we all know, today is National Frog Jumping Day! It celebrates Mark Twain's first short story, 'The Celebrated Jumping Frog of Calaveras County,' which was a hit (frogs have been cool since at least 1865). Frog jumping in Calaveras County is, in fact, a thing. Rosie the Ribeter set the record in 1986 by jumping over 21 feet!
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—Bri Krantz | MarketingProfs Director of Content
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FREE event this Friday, May 15
Why Decision-Makers Aren't Acting
Get Belinda Weaver's Outside-In Content framework to pinpoint exactly where your content is losing decision-makers—and what you should fix first. Learn what to audit, how to map buyer needs, and how to guide movement one step at a time.
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In This Issue
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ARTICLE
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5 Signs You May Be Paying the Hidden Cost of an Outdated Brand
Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance.
Read more ➔
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COMMUNITY | POLL
Word nerds, unite! Sometimes a certain word just rubs you the wrong way.
Which of these words grinds your gears the most? (Take the poll on LinkedIn.)
- Utilize
- Leverage
- Deliverable
- Synergize
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RESEARCH
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How Marketers Are Measuring and Optimizing Ad Creative Performance
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.
Check out the findings ➔
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FRIDAY FORUM
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Deals Are Won and Lost in Rooms You're Not In
Today's B2B buyers make decisions through AI search, peer communities, and internal chatter—long before first contact. Join Ariana Keil this Friday, May 15, to get the framework that gets you in the room. Free event.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How to Authentically Brand Yourself in a Digital World
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart every marketer should be keen to keep in mind.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Content Marketer's Crash Course
The old playbooks for SEO, SEM, lead magnets, and social media are changing fast. Don't fall behind! Tap into new ways to ideate, create, repurpose, and distribute effective content from some of the brightest brains in content marketing.
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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MAY
28
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60 minutes | sponsored by ON24
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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