Today's dose of marketing know-how.
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Together with AI education company
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Today's dose of marketing know-how | Thursday, May 15, 2025
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👋 Hello, Marketer!
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Every year, frogs lay their eggs in the fountain waters of my local botanical gardens. I love watching the thousands of tadpoles when they hatch every year and imagining the baby frogs that'll eventually emerge into the giant world when they're ready to take it on. I'm always cheering them on from the sidelines!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Future of Small Business: Embracing Customer-Centric Marketing and Tech
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED ARTICLE
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How to Meet Your Content Goals During Economic Uncertainty
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact.
Read more ➔
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SPONSORED
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Break Through the Noise With AI for PR & Communications
Learn how AI can help you craft smarter stories, streamline tasks, and cut through the noise in this 2-hour workshop, created for marketing and PR professionals. Get 15% off with code MARKETINGPROFS15.
Learn more ➔
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INFOGRAPHIC
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The State of the Global Workforce: Disengaged and Struggling
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.
See the infographic ➔
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SPONSORED WEBINAR
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On-Brand Content Marketing That Engages Gen Z and Gen Alpha
Join this free webinar as two experts share their proven strategies for using digital content to connect with Gen Z and Gen Alpha (in this case, college students). Learn how to use short-form video and storytelling to engage and convert younger audiences.
Register now ➔
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PODCAST FROM THE ARCHIVES
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The Power and Importance of a B2B Referral Generation Program
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
WOWed Customers Spend More
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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PROFS PICK—SPONSORED
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You know you need to use AI to get ahead—so let's make it easy
AI for PR & Communications? There's a workshop for that. Or an AI Crash Course? Yup, and no surprise it's a really popular one. Any free events? Yes, an entire series with AI leaders. And just maybe the best part: They're all especially made for marketers and other comms professionals by Section, a favorite provider of AI events and courses. Which means they're super actionable, no-BS, and (best of all for marketers) they get the Scott Galloway seal of approval. Use code MARKETINGPROFS15 for 15% off any workshops or courses Section offers (the events, though, are free). Learn how to get ahead with AI.
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Upcoming Events
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MAY
21
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Session 4 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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JUN
5
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60-minute webinar | sponsored by Goldcast
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