Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, May 15, 2026
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👋 Hello, Marketer!
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I recently confirmed the neighborhood frogs have started laying eggs in the ponds at my local botanical gardens. It's so exciting to see the thousands of tadpoles that hatch. And, of course, eventually getting to see them grow into teeny tiny baby frogs bravely venturing out into the world.
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—Bri Krantz | MarketingProfs Director of Content
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FREE event today!
Calling All Content Marketers!
Clear your calendar and join us today for three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act.
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences.
Read more ➔
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COMMUNITY | QUOTE
"Do not make the mistake of holding your idea close to your chest... Submit it to criticism... Possibilities which you have overlooked will come to light."
—James Webb Young, A Technique for Producing Ideas
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ARTIFICIAL INTELLIGENCE
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AI Update, May 15, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 08.
Stay in the know ➔
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FRIDAY FORUM
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![TODAY: Discover the Value Hiding in Your Content [FREE Event]](https://i.marketingprofs.com/assets/images/articles/content/ms-house-ad-hiding-ff.jpg)
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TODAY: Discover the Value Hiding in Your Content [FREE Event]
B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act.
Save your seat ➔
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VIDEO FROM THE ARCHIVES
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Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Modern Email Marketing Essentials
Email remains your most pervasive digital marketing tool, giving you a direct connection to your buying audience. But the rules have changed! Discover email marketing best practices to land the inbox, build B2B relationships, and earn the click in this 10-part, expert-led series. Free for PRO members!
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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