Today's dose of marketing know-how.
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Thursday, May 16, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Seven Guiding Principles for Noticeably Better B2B Marketing

2. Learn How to Master AI for Events sponsored

3. Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry

4. Study: Scaling Your Event Program for ROI sponsored

5. Time Spent Per Day on Social Media by Country

6. Simplicity Sells MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Seven Guiding Principles for Noticeably Better B2B Marketing
article
Seven Guiding Principles for Noticeably Better B2B Marketing
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more. »
Learn How to Master AI for Events
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Learn How to Master AI for Events
Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. Get the e-book now. »
Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry
podcast from the archives
Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry
This episode's focus: funnel metrics and attribution, and ways to measure marketing ROI in any industry, from software and technology to the game of polo. Read more and listen in. »
Study: Scaling Your Event Program for ROI
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Study: Scaling Your Event Program for ROI
Events remain critical to growing pipeline and driving demand, making event ROI vital. Discover how you can improve event measurement and demonstrate ROI, deliver personalized audience experiences, and reinforce consistent execution across teams. Maximize your event ROI and efficiency. »
Time Spent Per Day on Social Media by Country
infographic
Time Spent Per Day on Social Media by Country
People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. Check out the infographic. »
Simplicity Sells
MarketingProfs Master Class for PRO members
Marketing messages not resonating with your audience? Perhaps you're not being clear enough. Audit your brand for clarity and simplify your marketing with How to Build a Standout Brand. This Master Class is streaming now for PRO members.
Make your message crystal clear
Profs Picks
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Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "Mastering AI for Events" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. Get your copy now—and master AI for events.
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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