AI for Demand Gen Marketers | Practical Ways to Boost Conversions

10 Weekly Sessions |
April 24–June 26

Use AI to Boost
Funnel Conversions

Artificial Intelligence isn't limited to content creation and optimization. Use AI to increase your funnel's effectiveness and boost your conversion rates.

Register Now—Free for PRO!

10 Weekly Sessions |
April 24–June 26

Use AI to Boost
Funnel Conversions

Artificial Intelligence isn't limited to content creation and optimization. Use AI to increase your funnel's effectiveness and boost your conversion rates.

See Registration Options

Up Next in our AI Series

Personalization Perfected: Conversational AI's Impact on Demand Generation, presented by Drift a Salesloft Company

Wednesday, April 24 | 12:00pm–1:00pm ET

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Filling your funnel is a demand gen marketer's top priority.

You know there's always something more you could test to try to improve your conversion rates. But busy B2B marketers don't have enough time to tweak and test every aspect of every funnel to boost its performance.

But new AI tools change everything about demand generation.

Using personalized content strategies and predictive analytics, AI has the power to transform your funnels into powerful SQL-generating systems.

Join our demand gen experts (and audience favorites) for ten sessions on using AI to upgrade your conversion rates and make a measurable business impact.

You'll get real-world, actionable methods to bring more people into your funnels, to enhance the customer journey at scale, and to convert more prospects into paying customers.

Technology is changing the traditional buyer-seller relationship. Stay ahead of these changes–and your competition–and put powerful AI tools to work for you.

I learned so much in the AI for Content Creators course that I use every day that I couldn't pass up another opportunity to dive deeper into AI. You'll learn things you can put into use every week.

—AI for Digital Marketers attendee

Agenda

Wednesday, April 24

12:00pm–1:00pm ET

Personalization Perfected: Conversational AI's Impact on Demand Generation, presented by Drift a Salesloft Company

Speaker: Caitlin Seele

Overview

Dive into the future of marketing with Caitlin Seele as she explores how Conversational AI is revolutionizing the way businesses connect with their audience, turning generic website interactions into meaningful experiences. Uncover the secrets behind Conversational AI's ability to redefine engagement and drive demand like never before.

During this session, you'll learn about...

  • Streamlining demand generation workflows with Conversational AI
  • Empowering content personalization through AI insights
  • Enhancing customer connections with predictive analytics

Join us to transform your marketing strategy and forge deeper connections with your audience through the power of AI.

Headshot of Caitlin Seele

Caitlin Seele

Director of Revenue Marketing | Drift a Salesloft Company

Caitlin Seele has built and led marketing teams at high-growth B2B companies for more than nine years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.

Drift a Salesloft Company a  logo

Drift a Salesloft Company, the buyer experience and Conversational AI company, inspires businesses to create more engaging customer experiences, one conversation at a time. Drift helps thousands of customers across the globe translate conversational data and buyer behavior into deeper relationships, more pipeline and more revenue. A pioneer in Conversational Marketing, the company was founded in 2015 to help remove friction from the B2B buying process. As buyer expectations continue to increase and AI becomes central to empowering meaningful customer journeys at scale, Drift is disrupting the category it created. Its human-centric, AI-powered platform listens, understands and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift is creating a world where AI works for humans to turn conversations into relationships.

Wednesday, May 1

12:00pm–1:00pm ET

Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

Speaker: Kenda Macdonald

Overview

With all the chitter around AI and demand generation, will AI finally help pull us out of the nine levels of personalization hell we've sunk into?

Or will it lead you to a life of marketing torture?

Join us on this deep dive into what you should be personalizing for, where you should focus your efforts, and how AI can help you get out of the pits or drag you down deeper.

In this session with buyer behavior expert and award-winning demand generation marketer Kenda Macdonald, you'll learn...

  • What to prioritize... and what you can safely ignore
  • How to leverage AI
  • What to keep an eye on to stay in your conversion happy place
Headshot of Kenda Macdonald

Kenda Macdonald

Founder | Automation Ninjas

Kenda is a forensic psychology and buyer behavior expert, the demand generation practice lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book Hack The Buyer Brain.

Wednesday, May 8

12:00pm–1:00pm ET

Accelerating AI's Impact Across The Entire Buyer & Customer Journey

Speaker: Matt Heinz

Overview

It's clear to most modern marketers that leveraging AI in their demand generation and go-to-market motions has tremendous potential. What's not as evident is how best to apply, integrate, and achieve AI's impact at scale across the buying and customer journey.

If you want to go beyond experimentation and learn how and where you can use AI right now to accelerate sustainable and scalable revenue results, you're in the right place. During this session, you'll hear about specific use cases and best practices for accelerating adoption across your marketing organization.

Notable demand generation expert Matt Heinz will show you how to...

  • Design and implement AI-driven accelerators for everyday demand activities
  • Super-charge your sales enablement efforts to accelerate your sales team's efficiency and quota achievement
  • Orchestrate AI adoption more quickly across your go-to-market teams (marketing, sales, product, CS, and more)
Headshot of Matt Heinz

Matt Heinz

President | Heinz Marketing

Matt is the Founder & President of Heinz Marketing. He is about measurable results, greater sales, revenue growth, product success, and customer loyalty. He's authored five books and hosts an award-winning podcast, Sales Pipeline Radio.

Wednesday, May 15

12:00pm–1:00pm ET

Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More with Less

Speaker: Ardath Albee

Overview

As buyers push sales aside in favor of self-education, marketers have a huge opportunity to contribute to revenue growth. How well you know your buyers is a key factor for successful B2B demand generation programs that help buyers move from curious to customer.

This is where the combination of buyer personas and AI comes into play. While AI isn't yet trustworthy enough to create buyer personas from scratch, it can contribute a lot once you've built a foundation. Then AI helps you apply your persona to inform and execute personalized marketing strategies that drive business.

In this session with long-time B2B marketing strategist and personas expert Ardath Albee, you'll learn…

  • What baseline persona information you need to get started
  • How to use AI to augment skeleton personas into fleshed-out, strategic tools
  • Use cases for using AI + personas to create a meaningful content strategy
  • A few AI tools to help you up your personas game
Headshot of Ardath Albee

Ardath Albee

CEO and B2B Marketing Strategist | Marketing Interactions

Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.

Wednesday, May 22

12:00pm–1:00pm ET

AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

Speaker: Andy Crestodina

Overview

We've all tried that quick prompt that wrote a blog post.

But only some have seen the detailed prompts that drive the top-of-funnel (TOFU) brand awareness that supports a demand gen program through email and social channels.

If you'd like to see that, we have something for you.

Longtime content strategist and email marketing pro Andy Crestodina has tested hundreds of AI prompts. He's put together some of the most effective into a

  • Discover which posts your followers love most
  • Improve your email signup CTAs for better conversion
  • Align topics with channels
  • Let AI tell you exactly which of your articles grows your list the fastest

Forty-five minutes after this session begins (before we even start Q&A!), you'll have the prompts and use cases to tune up your own demand gen TOFU program. The quick smart framework jumps over the lazy prompt.

Headshot of Andy Crestodina

Andy Crestodina

CMO and Co-founder | Orbit Media Studios

Andy is the co-founder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Wednesday, May 29

12:00pm–1:00pm ET

The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

Speaker: Jason Hunt

Overview

In the rapidly evolving landscape of B2B marketing, staying ahead means leveraging the latest technologies to understand and engage your target audience more effectively. Get the knowledge and tools you need to harness AI for crafting impactful content strategies that resonate with your audience and drive results.

Dive deep into how AI can transform how B2B marketers approach content creation, distribution, and optimization. During this session, you'll explore the journey from gathering insights to taking action by creating highly targeted and personalized content.

Join digital marketer and author Jason Hunt for this session to learn...

  • How to use AI to identify and create effective lead magnets
  • How to personalize your B2B content at scale with AI
  • How to automate and optimize content distribution
Headshot of Jason Hunt

Jason Hunt

Co-founder | Merged Media

Jason has been immersed in the world of digital marketing since 2007, leveraging social media to cultivate a fanbase for his Japanese rock band. His expertise in monetizing online traffic has since led him to become a Co-founder of Merged Media. Jason hosts The Merged Marketing Podcast and is the author of Drop The Mic Marketing: How to Find Your Social Media Voice.

Wednesday, June 5

12:00pm–1:00pm ET

Optimize Lead Generation with AI

Speaker: Pam Didner

Overview

It's no secret that lead generation and nurturing (and all the tasks necessary to do them well) are increasingly difficult. But you can improve your workflows—and program results.

If you're exploring new ways to optimize your lead generation endeavors through AI, this session is tailored for you. B2B marketing consultant and author of The Modern AI Marketer Pam Didner will share AI tools you can use to enhance your outreach strategies.

During this session, you will gain insight into...

  • Effectively integrating AI into your lead-generation outreach
  • Developing a systematic workflow to identify areas where AI can be beneficial
  • Optimizing the potential of your content for successful lead generation.
Headshot of Pam Didner

Pam Didner

Marketing Consultant and Author

Pam is a B2B and tech marketing consultant, writer, speaker, and author of three books: Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer. Her forte is creating successful global marketing plans that meet local marketing and sales teams' needs. She specializes in sales, marketing, and internal/external communications consulting.

Wednesday, June 12

12:00pm–1:00pm ET

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Speaker: Ruth Carter

Overview

In an era where data-driven decision-making is paramount, effective marketers increasingly turn to AI to gain insights and drive results. However, the promise of AI comes with significant privacy, data protection, and legal compliance responsibilities.

During this session, our favorite Internet attorney, Ruth Carter, will provide clear answers to your pressing questions about the intricate intersection of AI and marketing. Get ready to equip yourself with the knowledge and tools to harness the power of AI responsibly and ethically as you learn about…

  • Using AI ethically: Discover practical strategies for harnessing the power of AI in marketing campaigns while upholding confidentiality agreements, safeguarding sensitive data, and ensuring the privacy of individuals
  • Improve your email signup CTAs for better conversion
  • Crafting a robust AI policy: Learn the essential components of an AI policy tailored to your organization's needs, addressing key considerations such as data governance, transparency, and accountability
  • Adapting to regulatory trends: Gain valuable insights into navigating the ever-evolving landscape of laws and regulations governing AI in marketing and learn how to adapt your strategies to remain compliant
Headshot of Ruth Carter

Ruth Carter

Evil Genius | Geek Law Firm

Ruth is an authority on intellectual property, business, and internet law known for daring antics (they're an ABA Legal Rebel, after all). They've authored three best-selling books—including The Legal Side of Blogging: How Not to Get Sued, Fired, Arrested, or Killed —and been featured in media like WSJ and Entrepreneur.

Wednesday, June 19

12:00pm–1:00pm ET

How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Speaker: Christopher S. Penn

Overview

What does the future hold?

What's a safe bet? A calculated risk?

We have data to predict many cyclical, seasonal trends, but we don't often use that data well. Let's change that.

Trust Insights Chief Data Scientist and MarketingProfs member-favorite presenter Christopher S. Penn joins us to discuss how predictive analytics and generative AI can combine superpowers to build your desired marketing future. You'll learn...

  • What data is essential for predictive analytics and time-series forecasting
  • The best tools to do forecasting
  • What can go wrong and what you can't forecast
  • What to do with your forecasts using generative AI to bring them to life
Headshot of Christopher S. Penn

Christopher S. Penn

Chief Data Scientist | Trust Insights

Chris is a recognized digital marketing and martech thought leader, including how AI and machine learning are about to change everything we do—from attribution and analytics to content creation. He is the author of over two dozen books, including the bestseller AI for Marketers: A Primer, and hosts and writes for numerous podcasts and newsletters.

Wednesday, June 26

12:00pm–1:00pm ET

Session Details Coming Soon

Speaker: TBD

Details coming soon

Overview

We've all tried that quick prompt that wrote a blog post.

But only some have seen the detailed prompts that drive the top-of-funnel (TOFU) brand awareness that supports a demand gen program through email and social channels.

If you'd like to see that, we have something for you.

Longtime content strategist and email marketing pro Andy Crestodina has tested hundreds of AI prompts. He's put together some of the most effective into a

  • Discover which posts your followers love most
  • Improve your email signup CTAs for better conversion
  • Align topics with channels
  • Let AI tell you exactly which of your articles grows your list the fastest

Forty-five minutes after this session begins (before we even start Q&A!), you'll have the prompts and use cases to tune up your own demand gen TOFU program. The quick smart framework jumps over the lazy prompt.

Headshot of Andy Crestodina

Andy Crestodina

CMO and Co-founder | Orbit Media Studios

Andy is the co-founder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Meet Our Human Speakers

Headshot of Ardath Albee

Ardath Albee

CEO and B2B Marketing Strategist | Marketing Interactions

Headshot of Andy Crestodina

Andy Crestodina

CMO and Co-founder | Orbit Media Studios

Headshot of Pam Didner

Pam Didner

Marketing Consultant and Author

Headshot of Matt Heinz

Matt Heinz

President | Heinz Marketing

Headshot of Kenda Macdonald

Kenda Macdonald

Founder | Automation Ninjas

Headshot of Caitlin Seele

Caitlin Seele

Director of Revenue Marketing | Drift a Salesloft Company

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