Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, May 19, 2026
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👋 Hello, Marketer!
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Friend, I did it. After a couple of failed attempts at getting away for much-needed time off, my partner and I escaped to the wilderness over the weekend, and it was exactly the reset I needed. There is nothing like being in a place where email can't reach you to get your shoulders to fully release away from your ears.
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—Bri Krantz | MarketingProfs Director of Content
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B2B marketing workshop alert!
5 Workshops at B2B Forum
Pam Didner. Andy Crestodina. Zontee Hou. Bobby Lehew. Paul Ince. Who will you pick? These five experts are leading full-day workshops at B2B Forum. Check out the skills you'll grow, and grab your ticket while they're still 30% off (that's $1,815 including a workshop...or $1,615 for PRO members or groups of three or more). All prices increase June 1, so don't delay!
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In This Issue
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ARTICLE
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6 Questions You Should Answer Before Launching Any Brand Experience
Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results.
Read more ➔
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COMMUNITY | JOKE
Why do content marketers constantly feel cold?
They're surrounded by drafts.
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RESEARCH
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How CEOs Grade CMO Performance
Enterprise CEOs have understandably high expectations for their CMOs. But how are CMOs actually performing in core expectations?
Check out the findings ➔
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SPONSORED WEBINAR
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You're Sitting on a Content Goldmine Nobody Can Find
Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder.
Save your spot ➔
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INFOGRAPHIC
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Unpolished vs. Polished Content: Which Resonates With CMOs?
Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers?
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Fill Your Sales Pipeline
Roll up your sleeves—it's time to build a pipeline-generating campaign! Kenda Macdonald's 5-step series, Attract and Convert, guides you through creating a lead magnet, starting an email list, building a welcome campaign, and filling your sales pipeline. Some strategies never go out of style, and demand gen is one. PRO members stream for free!
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MAY
21
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60 minutes | sponsored by Allego
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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JUN
12
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3 free live sessions | sponsored by Wrike
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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