Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, May 21, 2026
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👋 Hello, Marketer!
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I had many great wildlife sightings last weekend in the north woods of Wisconsin. My favorite was the black bear cub we saw on the drive to our cabin. It was on the side of the road, and I swear I could hear its mom chastising it for getting too close to the road as the little floofball spotted us and high-tailed it back into the woods. It reminded me of my black cat, Stanley, when he gets caught doing something naughty.
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—Bri Krantz | MarketingProfs Director of Content
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In case you missed the news...
B2B Forum Headliner: Rory Sutherland!
What if the most dangerous thing isn't what you're doing wrong, but what everyone else is doing right? At B2B Forum this November, Rory Sutherland challenges that the logical answer is always the right one—and shows what happens when you stop optimizing for efficiency and start designing for meaning. You have one more week to save 30% on your ticket. PRO members and groups of 3+ save an extra $200 per person!
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In This Issue
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ARTICLE
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Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in, and it was a heated debate! See how your fellow word nerds voted.
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INFOGRAPHIC
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AI Is Reshaping How Workers Learn on the Job
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.
Check out the infographic ➔
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SPONSORED WEBINAR
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7 Ways to Avoid a Boring Webinar
Webinars are a critical channel to engage audiences and drive pipeline. Yet so many are nothing more than boring presentations with no personality or audience connection. Learn how to turn your webinars into interactive and engaging (fun, even!) experiences your audiences will love.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Generative AI-Powered Sales and Marketing Conversations
How can generative AI be integrated into business processes to change the way we do marketing? David Greenberg discusses AI-powered conversations, conversational metrics, conversational benchmarks, and more.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Relevance Is the New Cool
In the opening keynote to our Modern Email Marketing Essentials series, Jessica Best shared the four ways you can (and should!) turn data into a marketing power player by focusing on what your subscribers want and need. Sound like a no brainer? Maybe. Are you doing them? Find out! PRO members can stream all 10 sessions now.
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MAY
21
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60 minutes | sponsored by Allego
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
12
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3 free live sessions | sponsored by Wrike
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NOV
2-4
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Prices increase June 1—save 30% now! Don't miss the 20-year-running best B2B marketing event on the planet.
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