Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Tuesday, May 27, 2025
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👋 Hello, Marketer!
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I'm happy to report the tadpoles have hatched at my local botanical gardens! I've been checking multiple times per week like a true nerd. There are fewer than I'm used to seeing, so I'm rooting extra hard for each one as they grow up. Seeing the flora and fauna bloom the last few months has been so refreshing!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results.
Read more ➔
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COMMUNITY | JOKE
What's the best way to market cat food?
Buyer purrrr-sonas
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SPONSORED
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Rewriting the Web: Strategy, Structure, and Thriving in the AI Era
Learn how dynamic websites can thrive in tomorrow's search and digital marketing landscape. Join leaders from PwC, Vectra & more to explore how to build websites that captivate not just humans but also AI.
Save your spot ➔
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RESEARCH
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The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Check out the study findings ➔
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SPONSORED GUIDE
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Martech Predictions and 2025 Trends: What Marketers Need to Know
AI, automation, and data privacy are transforming how brands engage with customers. To keep pace, marketers need to understand what's changing so they can adapt. This guide explores the latest martech trends and offers practical insights to help you keep up—and get ahead.
Get the guide ➔
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INFOGRAPHIC
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18 Industries That Could Reshape the Global Economy
Which high-growth, dynamic industries could transform the business landscape in the coming years?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
A Day in the Life... of Your Buyer
How do your ideal prospects spend their days? Answer that, says Ardath Albee, and you'll have a deeper understanding of what your prospects want—and how you can help them get it. Discover more about the power of buyer personas in Building and Using B2B Buyer Personas to Grow Revenue, a four-part mini-workshop available now to PROs.
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PROFS PICK—SPONSORED
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How to Get Ready for Tomorrow's Websites: A Webinar for Marketers
Websites are about to make a huge evolutionary leap. And this webinar by Webflow will help make sure you don't fall behind. Explore how websites are being reshaped into dynamic platforms built for humans and AI agents. See how AI tools are driving a new era of discoverability, content strategy, and engagement, and hear from industry leaders in strategy, marketing, and design on how to adapt your web presence for an AI-participatory future. Uncover strategies to future-proof your website for emerging search and decision-making behaviors. Save your spot to stay ahead.
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Upcoming Events
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MAY
28
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Tune in for Jessica Best's Opening Keynote of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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