Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Wednesday, May 28, 2025
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👋 Hello, Marketer!
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One of my yoga school teachers challenged us to consider ways we can adopt radical acts of inclusiveness if we become yoga teachers. And it got me thinking. There are many areas in life where radical acts can be beneficial. Including in marketing. Do you do any radical acts in your marketing?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started.
Read more ➔
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SPONSORED
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Rewriting the Web: Strategy, Structure, and Thriving in the AI Era
Learn how dynamic websites can thrive in tomorrow's search and digital marketing landscape. Join leaders from PwC, Vectra & more to explore how to build websites that captivate not just humans but also AI.
Save your spot ➔
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RESEARCH
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How Market Researchers Are Using Generative AI
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.
Check out the study findings ➔
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SPONSORED GUIDE
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Martech Predictions and 2025 Trends: What Marketers Need to Know
AI, automation, and data privacy are transforming how brands engage with customers. To keep pace, marketers need to understand what's changing so they can adapt. This guide explores the latest martech trends and offers practical insights to help you keep up—and get ahead.
Get the guide ➔
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VIDEO FROM THE ARCHIVES
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B2B Revenue Marketing and Closing the Credibility Gap
The focus of this episode? Two terms: "revenue marketing" and "credibility gap."
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Your Brand's Specialization?
Brands can specialize in many ways: a single-segment concentration, a product, a market... What specialization does your brand focus on? Figure it out in just 15 minutes with "Solidify Your Position: Challenge Your Assumptions." It's Lesson 7 from our Marketing Strategy Master Class. PRO members get instant free access now!
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PROFS PICK—SPONSORED
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How to Get Ready for Tomorrow's Websites: A Webinar for Marketers
Websites are about to make a huge evolutionary leap. And this webinar by Webflow will help make sure you don't fall behind. Explore how websites are being reshaped into dynamic platforms built for humans and AI agents. See how AI tools are driving a new era of discoverability, content strategy, and engagement, and hear from industry leaders in strategy, marketing, and design on how to adapt your web presence for an AI-participatory future. Uncover strategies to future-proof your website for emerging search and decision-making behaviors. Save your spot to stay ahead.
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Upcoming Events
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MAY
28
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Tune in for Jessica Best's Opening Keynote of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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