Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, May 7, 2025
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👋 Hello, Marketer!
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On this day in 1824, Ludwig van Beethoven's ninth and final symphony debuted at the Theater am Kärntnertor in Vienna. It's now considered one of the greatest pieces of music ever written, and he conducted it despite having lost his hearing. His use of voices in the orchestra made it extra unique.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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What Does the Marketer of the Future Look Like?
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations.
Read more ➔
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COMMUNITY | POLL
Perfection is fiction. So, which fictional character would you hire to perfectly optimize your website? (Take the poll on LinkedIn.)
- Tony Stark (loves data, flair)
- Leslie Knope (doesn't quit)
- Sherlock Holmes (he's curious)
- Don Draper (he's got vibes)
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RESEARCH
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Are AI Customer Experience Agents Helpful?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Content Marketing Friday Forum
Are you asked to create more content—without additional resources? In this free online event, discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow so you can scale, and creating content that meets the C-suite's needs.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Know If They've Chosen the Right Career
A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Help Sales Make Sales
When Sales is meeting quota, salespeople are walking on clouds. But when they're not meeting quota, they come to Marketing for help. Discover the steps you can take to best support Sales in Sales Enablement: Aligning Marketing and Sales, a four-part mini workshop hosted by Pam Didner. Available now to PRO members.
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Upcoming Events
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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